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Strategic Copywriting How to Create Effective Advertising by Edd Applegate

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Published by Rowman & Littlefield Publishers, Inc. .
Written in English

Subjects:

  • Advertising,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Advertising & Promotion,
  • Business & Economics / Advertising & Promotion,
  • General,
  • Advertising copy,
  • Copy writers,
  • United States,
  • Vocational guidance

Book details:

The Physical Object
FormatPaperback
Number of Pages256
ID Numbers
Open LibraryOL9778979M
ISBN 10074253068X
ISBN 109780742530683

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The NOOK Book (eBook) of the Strategic Copywriting: How to Create Effective Advertising by Edd Applegate at Barnes & Noble. FREE Shipping on $35 or Due to COVID, orders may be : $ When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. I. Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter Direct Mail Advertising -- Chapter Internet Advertising -- Chapter Other Media 5/5(1). THE COMPLETE GUIDE TO STRATEGIC ADVERTISING COPY "From strategy fundamentals to executional tips from some of the industry's best, beginning writers and veterans alike will appreciate using The Copywriter's Toolkit to help them get started – or even clear away the cobwebs." Tom Denari, President, Young & Laramore/5(24).

The best books for learning and mastering copywriting: (Click on a link to skip down to that book) The screenwriting book that helped me master storytelling. The negotiation book that changed how I approach sales writing. The book I recommend to copywriters that are just starting out. Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and Author: Edd Applegate.   THE COMPLETE GUIDE TO STRATEGIC ADVERTISING COPY that other books and Copywriting courses do not provide. I was hesitant to buy the book because of the price. I bought the Kindle edition. I'll buy the paper edition later -- it's that good. With the information in this book just one of the tools and tips will pay for the book 5X at least/5(15). If you can write concise, persuasive online content, you'll always be in demand. This certificate program will help you learn to write short, tight copy for commercial websites, blogs or social me.

Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message.   This article was co-authored by Srabone Monir, JD. Srabone Monir, Esq., is an Attorney for the 32BJ chapter of the Service Employees International Union. She received her JD from the St. John's University School of Law in She is also a VA Accredited Attorney as of and is licensed to practice law in New Jersey and in New York%(17).   This book is an undisputed classic for a reason. For over 30 years, this book has been the virtual bible of the advertising world. Ogilvy covers everything you’ll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word - Kindle edition by Garfinkel, David. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Breakthrough Copywriting: How To Generate Quick Cash With The Written Word/5(75).